Chief Executive of the New Zealand Film Commission, Annie Murray, announced two significant initiatives aimed at boosting New Zealand's animation industry at the Wellington Animation Film Festival (WAFF) on Saturday night.
Addressing an audience that included dignitaries, including Laurence Beau, Ambassador of France to New Zealand, and visiting international filmmakers and executives, Murray highlighted the importance of animation as a storytelling medium that bridges cultures and stimulates creativity.
“Our goal is to showcase New Zealand's exceptional animation talent and encourage the world’s best to work with New Zealand,” said Murray, who was joined by her colleague, Chris Payne, Head of Co-Production and Incentives, who spoke earlier that day on a NZ/France co-production panel at WAFF.
The first announcement was New Zealand's return to the prestigious Annecy International Animation Film Festival and its industry market, MIFA, scheduled from 8-14 June 2025. Annecy, held annually in the French Alps, is globally recognised as the world’s leading animation event, drawing more than 13,000 industry professionals each year.
“Our last attendance in 2016 featured the groundbreaking animated film '25 April', showcasing New Zealand’s innovative storytelling capabilities. This year, we aim to build on that legacy,” Murray said. The Film Commission, in collaboration with Screen Wellington, will host a stand at MIFA and offer travel funding for participants, intended to support New Zealand producers in pursuing strategic industry connections and development, co-production, financing, sales and distribution opportunities.
The global animation industry continues to experience significant growth, valued at approximately US$391 billion in 2022 , reflecting a 5% increase from the previous year. Driven by streaming platforms, educational tools, and mobile gaming, the animation market is projected to grow at a compound annual growth rate of 5.28%, reaching around US$590.85 billion by 2033.
The second key announcement was the relaunch of the He Kauahi Catalyst Fund in mid-2025. While this fund has always been open to animation, this year $500,000 has been ringfenced specifically for animation projects. Up to five successful applicants will receive $90,000 towards the production of an animated short film, with an additional $10,000 towards development of their animated feature film.
Murray emphasised the fund’s importance in igniting creative talent, noting the Māori term “He Kauahi” translates to “firestick,” symbolising the fund’s goal of sparking significant growth in filmmakers’ careers.
“He Kauahi Catalyst Fund provides opportunities for filmmakers to showcase their skills internationally. Animated shorts can act as powerful calling cards in the global market,” she explained, adding that the fund would open year-round to allow filmmakers to apply as soon as their projects are ready.
In addition, Murray revealed plans to organise networking events domestically, including a ‘speed-meeting’ session designed to pair animators with screenwriters. This initiative aims to inspire collaboration and produce compelling narratives that resonate globally.
The announcements were met with enthusiasm by attendees, reflecting optimism about New Zealand’s ongoing potential in the global animation sector. Murray concluded her speech by acknowledging the successful delivery of WAFF by the Creative Aotearoa French Exchange (CAFÉ) team and the supportive role played by the French Embassy.
“It’s been an inspirational day, reflecting the vibrant energy and creativity within New Zealand’s animation community. We’re looking forward to a bright future ahead,” she said.
To apply for the Producer International Travel Fund go here. Travel grants of up to $6,500 are available to help Kiwi animation talent take their stories to the world. Applications are due by 5pm, Tuesday 22 April 2025.